Creating Your Business Plan for Success

This webinar will help you:

· Determine if there is a real need for your product, technology or service

· Identify your market/market segment

· Examine what the competition looks like

· Determine your competitive advantage

Cliff Roberts, Jr. joined the Massachusetts Small Business Development Center Network as a senior business advisor in January 2002.  He is a management professional and an educator with functional experience in the fields of marketing, sales, strategic planning and e-commerce.  Prior to joining the MSBDC, Cliff worked for the University of Massachusetts Dartmouth as a professional lecturer and industry liaison teaching the principals of marketing, marketing research, sales management, strategic management, entrepreneurship and organizational behavior. He was also a member of the Management Department's advisory board of directors.

Previously, Cliff was the managing partner at the Consulting Resource Group, a marketing research and behavior development consulting firm assisting growth-oriented businesses with their strategic business planning and organizational issues. He was executive vice president of The Foxon Company and president/CEO of City Hall Electrical Distributors where under his leadership annual sales increased from less than $1 million to over $20 million annually; and the company grew to be the 120th largest distributor in the USA. He also founded ToTel Systems, a telecommunications company to serve the small business community in Southeastern Massachusetts and Rhode Island.

Cliff studied electrical engineering at MIT and Northeastern University. He also earned a BSBA at Eastern Nazarene College. Cliff received an MBA from UMass Dartmouth and a PhD from Suffield University. He has written numerous articles on strategy and organizational issues for professional and academic journals. Cliff is a member of the National Marketing Association and the Executive Circle. He is also a certified flight instructor and enjoys flying and playing golf.